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                  Background and Concept of the Brand

My name is Mirko Lo Bianco and I am the founder of Punktovago.
I grew up in Palermo, with the sun, the beauty and the contradictions of a land that marks you forever. Later I lived abroad for many years, always chasing new perspectives, and today I live in Eastern Germany – a place full of both wonderful and tragic stories, reminding me every day how fragile, complex and powerful the human experience truly is.

My path was far from linear: I’ve known suffering, humble jobs, and the struggle of building myself from scratch. But resilience taught me one thing – if you put your values first, if you keep moving forward as a free person with a positive mind, you can overcome anything.
For me, rebellion is not a gesture for show. It is, above all, an inner necessity: refusing to bend, staying authentic.

Since 2017, I have been one of the pioneers in Italy to tell the story of perfumes on social media. At the same time, I have worked in perfumery for more than a decade – with both designer and niche brands. I travelled extensively, attended international fairs, met master perfumers, observed, listened and learned by getting my hands dirty. I studied raw materials, both natural and synthetic, and discovered the magic of creating accords that don’t exist in nature but come alive through imagination and nose.

From all of this, Punktovago was born: not from luck, but from a path of experience, passion and freedom.

Identity and language

My identity is built on contrasts: Palermo and Eastern Germany, the warmth of the South and the rigidity of the North, pain and beauty, humble work and international fairs.
This is Punktovago – never a polished story, but an invitation to turn life itself into a unique and unrepeatable journey.

My language is ironic, sometimes sarcastic, but always dignified.
Humour, to me, is a powerful tool: it allows us to speak about difficult matters – suffering, fragility, truth – with more clarity than any politician ever could.
Because perfumery does not deserve fairy tales. It deserves real stories.

A perfume like a concept album

Punktovago is the first fragrance brand where every perfume is conceived as a concept album.
Each fragrance carries a story, a message – but never the same for everyone: whoever wears it becomes part of the creative process.

The point is vague, because perspective is never fixed. It is plural, changing, free.
We live in an era where everyone wants to appear strong and flawless, stuck on their own critical point, as if rigidity were strength.
I believe the opposite: perspective is always evolving, shifting, transforming.

I provide the input, but the journey only comes alive when you wear it and insert your own story into it.
Like with records: someone writes the notes, but the deepest meaning is born only in the listener.

Made in Italy, beauty and authenticity

My Italian roots are always with me.
For me, Made in Italy means craftsmanship, but also an awareness of beauty and savoir-faire.
I believe that beauty will save the world – and Punktovago is born from this conviction: to turn perfumery into a language that touches the heart.

These perfumes are genuine Made in Italy craftsmanship. They should be treated like vinyls: the caps are delicate and need regular care, reminding us that true authenticity lies in the ongoing dialogue between ourselves and the objects we choose for expression.

Music and perfume: human languages

Only human beings can transform sounds into music and scents into perfume.
They are languages unique to us, telling the contradictions of our nature: they can be joyful or melancholic, light or dramatic – but always true.
That is Punktovago: not offering status, but experience. Not masks, but freedom.

The values of Punktovago

  • Authenticity: unfiltered, unpolished emotions.    Freedom: the right to truly feel, without masks.       Shared expression: whoever wears Punktovago becomes part of the story.                                                  Underground community: recognising each other through an outsider approach.                                Evolution: no fragrance is ever the same, because it lives in the wearer’s story.                                                  Sarcasm: irony as a sharp lens on reality, and as therapy to face the everyday.

Final message

Your life is the real protagonist of the fragrance.
Punktovago does not tell a universal story: it gives you the tools to write your own.
Every fragrance is a song that becomes yours, and in that unique interpretation it finds its deepest meaning – a shifting tracklist that, like a record, becomes a living album.

It is not a brand for everyone.
It is for those who seek authenticity, for those who want to turn themselves into lived freedom.

"They don’t enjoy turning their body into a conceptual artwork." – Bluvertigo, Salvaluomo

"We do."
– Mirko Lo Bianco on Punktovago.eu